Real Texas voices, reliable data.
About Us
Texas Public Opinion Research (TPOR) is a nonpartisan initiative dedicated to studying Texans' beliefs, values, and policy preferences. TPOR provides high-quality data and analysis to help researchers, policymakers, and businesses understand the state's diverse population. By tracking voter sentiments and examining the values behind opinions, TPOR offers insights to guide policymaking. Conducting quarterly public opinion research, TPOR ensures decision-makers have clear, actionable data to align their actions with the needs of Texans, without allegiance to any political position or special interest.
Our Team
At TPOR, we've partnered with some of the leading experts in public opinion research and political strategy. Our team, led by Director Luke Warford and renowned pollster Celinda Lake, is dedicated to providing data-driven insights that reflect the true sentiments of Texans. Together, they bring a wealth of experience to help bridge the gap between decision-makers and the public.
Luke Warford
TPOR is directed by Luke Warford, a former statewide Democratic candidate in Texas and Chief Strategy Officer of the Texas Democratic Party. Before running for the Texas Railroad Commission in 2022, Warford had a career spanning politics, consulting, and tech, and was a Fulbright-Clinton Fellow in Ethiopia. He earned a master's degree from the London School of Economics and currently lives in Austin, TX.
Celinda Lake
Celinda Lake is a leading pollster and president of Lake Research Partners. Known for her cutting-edge research on the economy, health care, education, and more, she advises foundations, advocacy groups, and government agencies. Lake co-authored What Women Really Want and A Question of Respect and was a key pollster for Joe Biden's 2020 campaign. In 2024, she received the AAPC Lifetime Achievement Award.